Behind the Scenes:
Heroic Moves
for Global Research
Scenario: Ongoing global brand tracking studies sometimes get more than the usual updates – and changing formats in multi-country studies can raise many questions.
A recent case found a client planning the spring 2016 wave of a global fashion brand study in 11 countries. But since they are transitioning the survey into a new program shell, all 11 translated versions will need to be transitioned.
Client Concern: What will be the level of effort required for the process of transferring the translations for 11 countries into the new shell?
The Conference Call: Our client sch
eduled a briefing with Daniel and Devorah with their 6 project team members and programmers to work through this .
Daniel asked several questions – and learned that the naming conventions will remain identical in the new shell.
Client: So once you get a chance to look at the new MDDs if you could provide me with time and cost estimate for what you think it will take to transfer this over?
Daniel: We’re not going to charge you at all for transferring it over. It’s all part of the fun.
Client Team: “Really?” “Fabulous” “Wonderful” “Amazing” “Thank you!”
Daniel: Here’s what I’ll do: I’ll take the old MDD and open it into the system as a new project. Then I’ll export into excel to have it on record.
I’ll put the new MDD into the system as an update and then produce 2 excel files:
- One will be the ‘delta’ file, telling us what has been updated. Anything deleted will not show up. Anything where the English has been changed or added will show up.
- And I’m going to give it also a complete export of the MDD so you can see which translations have come over
You can have it tomorrow.
Client: No cost and we can have it tomorrow? That’s great. Just what we need.
Daniel: And the price is right
Client Team: (laughter)
Client Feedback: “Thank you again for your help sorting out the transfer, it was certainly a painless process for us. ”
Moral of the story: TopTrans tools and project management talent transform translation potential nightmares into a manageable process.
Contact us to find out how the high value of no-cost TopTrans translation 
expertise can help your global research succeed.
Daniel Feingold – TopTrans Co-Founder & Director of Operations